• Digital Brand Storytelling
• Brand Collaboration
• Campaign Development from Concept to Conclusion
• Email and Social Media Asset Design and Development
Fossil wanted to celebrate the holiday season with the iconic and whimsy Willy Wonka legacy. The target audience was made up of true collectors and nostalgic fans.
The objective was to balance these products along with building equity in the Made For This campaign. Also, elevate the brand and drive cultural relevance.
Wonka x Fossil Collab - Landing Page and Paid Media assets