• Digital Brand Storytelling
• Campaign Development from Concept to Conclusion
• Landing Pages and Home Page updates
• Email and Social Media Asset Design and Development
• UX|UI Strategy and Research
In an effort to revitalize and premiumize the Fossil brand, we launched new products and a new creative platform called Made For This for the Fall 2023 campaign.
“We really wanted to look at the relationship that the consumer has to the brand — what they think and feel about Fossil today and how is that different from who we want to attract tomorrow and what are those value sets that we feel are critical to building more of an emotional connection”
- Lisa Pillette, Global Chief Marketing Officer of Fossil Group.
Fossil Made For This Fall and Holiday 2023 Campaign - Emails